Rogers Layoffs Hit Customer Service Staff Amid Digital Shift & Industry Challenges
Rogers Communications has laid off a portion of its customer service staff across multiple provinces, including Ontario, British Columbia, Quebec, Alberta, and Manitoba. The company attributes these layoffs to a 20% decline in online chat interactions over the past year, driven by investments in digital tools and self-service options that have altered customer support preferences.
The majority of affected employees were part of the online chat, retail support, and social media support teams. Notably, some former Shaw customer support staff, integrated after Rogers' 2023 merger with Shaw, were also among those let go.
These layoffs are part of a broader trend in the Canadian telecommunications sector, with competitors like Bell and Telus recently offering voluntary separation packages to 1,200 and 700 employees, respectively. Factors such as rising debt levels, technological advancements, and competitive pressures are contributing to workforce reductions across the industry.
For the affected Rogers employees, understanding their legal rights is crucial. Non-unionized workers may be entitled to severance packages based on factors like tenure, age, and position. Consulting with employment law experts is advisable to ensure fair compensation during this transition.
These developments highlight the ongoing challenges within the Canadian job market, particularly in sectors undergoing digital transformation and facing economic pressures. Employees are encouraged to stay informed about their rights and seek professional guidance when navigating such changes.
Have you been laid off by Rogers Canada? Contact our employment lawyers today. Our legal team offers a free consultation and works on a contingency basis—there are no fees unless you win your case.
Brad Bennett’s original article, “Rogers layoffs result in elimination of 400 workers in Canada” was published in blogTO News on February 14, 2025. Read the Full blogTO News story.